How To Remove Your Data From Brokers Under California Privacy Law

Remove Your Data From Data Brokers: California's privacy tools now include both ordinary deletion requests and the CPPA Delete Request and Opt-out Platform. Upload notices, contracts, reports or court papers to Caira and turn them into a document checklist.
Open Caira

Current-law note: reviewed against current official-source posture for the 2026 refresh.

Current Status

California's CPPA has made the Delete Request and Opt-out Platform a live implementation item. Current copy should distinguish DROP from a direct CCPA/CPRA deletion request sent to a single business. A reader should not be told to rely on a future tool without checking the current CPPA page.

Two Different Paths

• Direct request: send a deletion, opt-out or correction request to a specific business or data broker.

• DROP: use the CPPA's official platform where applicable for data-broker deletion and opt-out activity.

• Complaint: preserve evidence and consider a CPPA or Attorney General complaint if a covered business ignores valid requests.

Documents To Collect

• screenshots of broker profiles

• URLs and business names

• request confirmations

• identity-verification steps

• broker responses and denial reasons

• calendar of statutory response deadlines

Common Problems

• brokers ask for excessive identity proof

• profiles reappear under related broker names

• the request portal confirms receipt but no deletion follows

• marketing opt-out is confused with deletion

• sensitive data is sold or shared despite opt-out language

Questions To Ask Caira

• Which brokers are named in these screenshots?

• What request did I send and when?

• Which responses are missing?

• Draft a follow-up deletion request from this evidence.

This guide is general information, not legal, financial, medical or tax advice.